Not many people would think about using mushrooms to fuel the success of a company that primarily sells coffee. But that is exactly what is behind the success of Organo Gold, says Shane Morand, Co-Founder of Organo Gold. Not everyone has heard of Organo Gold, either. But, the fact that they haven’t is, perhaps counterintuitively, somewhat of a “good thing.” Because of the strength and uniqueness of the product and the sampling process used to introduce people to it, it virtually sells itself, says Morand. Distributors do not have to be savvy entrepreneurs or businesspeople—they do not need to be seasoned or wannabe salespeople. They simply need to love coffee and know other people who love coffee to achieve success that can lead to both personal and professional gains. Morand is charged with making Organo Gold known literally around the world. “I open up new countries all over the world and help with the training and systems,” he says. In fact, Morand was the first distributor for the company, which was formed in 2008. In just three short years it is experiencing significant success and generating buzz that promises good things for the future. The story of the company, says Morand, is not one of a company that was bankrolled with significant resources. In fact, he says: “When we started the company, we really didn’t have much. We were struggling. We didn’t have the marketing, we didn’t have staff, we had no customers, we had no leaders, we had no systems in place, we didn’t have warehouses.” As a matter of fact, he recalls: “When I first started talking with Bernie [Founder, Bernardo “Bernie” Chua] we had no name.” Initially, says Morand, the goal was to develop a system that “ would never leave anyone behind.” They wanted it to be a system that could be taught to anybody, regardless of education level or money in the bank. “We wanted to show the average person how to succeed.” KISS is the operating principle for Organic Gold: keep it short and simple. And what, asks Morand, can be more simple and more widely consumed than coffee? Indeed, the National Coffee Association’s annual study indicates that coffee consumption among 18- to 24-yearolds was up from 31 to 40 percent in 2011. Of consumers 25 to 39 years old, 54 percent said they drink coffee daily. “If there’s any part of this company that’s complicated, we’re not going to grow as fast as we want to grow,” Morand says. “If it’s not as easy as pouring a cup of coffee, we don’t do it; that way we can include everybody, we can give everybody a chance, we can duplicate a lot faster.” Morand credits Chua, Founder and CEO, as the visionary of the organization. “When Bernie approached me and basically said that his goal was to bring the treasures of the earth to the people of the world, I knew I wanted to be part of that,” Morand says. The “treasure,” he says, is not the coffee. It’s what’s in the coffee. “Most people think we’re a coffee company. But we’re really disguised as a coffee company to bring this treasure called Ganoderma to the four corners of the earth. The vision Bernie had is what attracted me to wanting to put everything I had into helping to launch this.” Three Components of Success There are three components to the company’s success, Morand says: 1. The miracle of Ganoderma 2. The genius of coffee 3. The power of leadership The Miracle of Ganoderma Ganoderma is a form of mushroom that grows on wood and has been used in traditional Asian medicines for 4,000 years. Chua’s parents were born in the province where Ganoderma is harvested, Morand says. “So he knew about Ganoderma for many, many years.” And, according to science, he adds, “Ganoderma is the closest thing to nutritional perfection found in nature.” Morand also emphasizes that the Ganoderma used in Organo Gold’s products comes from nature and is not artificially grown or produced. “We don’t grow it in plastic bags or artificial environments. It’s a pure, natural process. It’s grown on logs just like nature intended.” Ganoderma, stresses Morand, “is the first component of our success—that’s what is making people feel good.” According to Holton Buggs, Vice President of Sales, full credit for the company’s achievements goes to Chua, who had the ability to mask the taste, smell and sight of Ganoderma to formulate a delicious coffee that immediately resonates with those who try it. The Genius of Coffee Genius is the key word, says Morand, when describing this second major factor that contributes to Organo Gold’s success. “It’s genius that Bernie figured out a way to put Ganoderma in this form—into coffee and tea and hot chocolate.” Why? “Because coffee drinkers don’t forget to drink coffee for any reason. So, it’s genius that we’re delivering this gift of good health through coffee and tea and hot chocolate. We don’t have to teach people to drink coffee—they’re doing it every day.” millionairedreams
Posted on: Tue, 11 Nov 2014 18:59:51 +0000
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