November 7, 1965 Phillsbury Doughboy makes his first debut😊Poppin Fresh, more widely known as the Pillsbury Doughboy, is an advertising icon and mascot of the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2004 (returned in 2009 to 2011 and 2013 in a GeicoCommercial) conclude with a human finger poking the Doughboys stomach. The Doughboy responds by rubbing his stomach and giggling (Hoo-Hoo!, or earlier on, a slight giggle hee hee). The Pillsbury Doughboy was created by Rudy Perz, a copywriter for Pillsburys longtime advertising agency, Leo Burnett. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsburys refrigerated dough product line (biscuits, dinner rolls, sweet rolls and cookies). Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chefs hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach. The Doughboy was originally drawn by Martin Nodell and brought to life using stop motion clay animation. Today, CGI is used. The first CGI commercial was directed by Tim Johnson who at that time was working for PDI. Perz originally conceived the Doughboy as an animated figure, but changed his mind after seeing a stop motion titling technique used in the opening credits for The Dinah ShoreShow. A three-dimensional Doughboy doll of clay was then created at a cost of $16. Veteran cartoon voice actor Paul Frees was chosen to be Freshs voice. The first Poppin Fresh commercials aired in October 1965. Since then, Pillsbury has used Poppin Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a MasterCard commercial, with the Jolly Green Giant, the Morton Salt Girl, and Count Chocula, as some of the ten merchandising icons, depicted as having dinner together. In the fall of 2011, the Doughboy (in the guise of several live-action performers in full-sized Doughboy costumes) appeared with gospel music duo Mary Mary and several dancers in a flash mob appearance at Chicago Union Station, to launch the Pillsbury Frozen Breakfast product line (Mary Mary wrote the jingle for the products). After Frees death in 1986, Jeff Bergman took over. Today, the high-pitched giggles are done by JoBe Cerny. youtu.be/nR8SBa962Fk
Posted on: Fri, 07 Nov 2014 12:01:04 +0000
Trending Topics
Recently Viewed Topics
© 2015