Now we know what works for Macaroni Grill. Thanks to a detailed - TopicsExpress

Now we know what works for Macaroni Grill. Thanks to a detailed study from Marketing Evolution, commissioned by Clear Channel, we know that radio was very effective for the restaurant when coupled with TV. The mix was 77 percent TV and 23 percent radio. Perhaps we have to swallow the bitter pill of the lopsided percentage radio gets, however the good news is that, in the big, data-driven world we live in today, more data proving the effectiveness of radio are better than less data. Return on Investment is more important than its ever been for advertisers and the data from Marketing Evolution should be passed around to as many clients as possible to help close every sale. If you cant take the revenue from TV, take more from the newspaper or Pandora or Google. Rex Briggs is the CEO of Marketing Evolution. Briggs has been helping Fortune 500 marketers improve ROI for more than two decades. Hes an expert in unlocking marketing ROI profits through measurement. radioink/Article.asp?id=2788720&spid=24698

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