O.K. SO HERE IS THE QUESTION: Would you listen to an oldies - TopicsExpress

O.K. SO HERE IS THE QUESTION: Would you listen to an oldies station that focused on the time frame of 1955-1970? With a playlist of roughly 5,000 songs from that era. A playlist that includes not only the top ten hits from those weekly Cash Box and Billboard Top 100 lists but also the songs that only made it into the #11 to #50 slots. And dare we add some of those songs that fell between #51 and #100? And how about some of those Bubbling Unders just for some added spice. Would you listen to a format like this? And on a regular basis? Suppose the station played an oldie that you never heard before? Would you get mad, turn off the radio and NEVER, EVER, EVER, EVER listen to that oldies station again? The experts say that is what you would do. But how do they know this? Did they ever actually ask you if you would really do that? They also think you wont remember most of these oldies. Thats being rather presumptuous on their part, dont you think? This will be an oldies station that will not insult or question your oldies knowledge. And obviously it wont be a station that plays the same 300 songs over and over and over and over and over again. It will be the kind of oldies station that oldies lovers always wanted to hear but never could because no one would do it. For the radio pros yes there will be a music clock. But its a clock filled with not just the hits but also those songs that make you say, Damn, I havent heard that tune in years. Its a format that has found all those oh, wow and lost oldies and plays them on a regular basis. And as a result, they are no longer lost. Yes, it is an older audience. But dont they spend money too? The way I see it, it is an untapped resource that a good, professional sales staff could take and turn into a goldmine. AM radio is in trouble. Talk radio ratings are going down and the all news and sports stations are switching to FM. This type of oldies format would be perfect for an AM station that is looking for a way to turn a profit. Yes, ratings are important but in the final analysis its the BILLING that counts. Of course I feel it would also work on FM as well. But AM is struggling and if its going to stay afloat then it must try what I call niche programming. Theres a lot of competition out there and if one is going to succeed then one must think Outside The Box. What Im proposing is not being done on regular or satellite radio. It is a format that I have put together based on my knowledge of oldies and my 25 plus years of radio experience. It would be presented in a professional manner with live, experienced air personalities and a definite commitment to serving the community within its listening range. Yes, we would also stream, have an active website and over time we would add 1971, 72, 73 etc. into the mix. What I would like to see is the oldies community out there come together, put our heads together and find a commercial station somewhere in the U.S. where we can implement this format and turn a profit for its owner. Us older folks deserve a station of our own. And yes, we spend money too.