ObamaCare Depends upon data mining by Matt Saniie from Campaign Data Cave - target enrollees just like votes! The success of President Barack Obama’s health-care plan depends on signing up millions of uninsured Americans, and Matt Saniie knows how to find them. Fresh out of the Obama re-election campaign “Data Cave,” the 31-year-old math whiz has gone from tracking likely voters in battleground states to honing a statistical model that can predict with 99 percent accuracy whether someone has insurance. Obama and his backers, facing a Republican move to disrupt the start of the insurance marketplaces that are at the core of the law, are adapting the techniques of his election wins. That includes cutting-edge data analysis, a heavy investment in personal canvassing and social media -- and a bet that they can generate enthusiasm among young Americans. Instead of the 270 electoral votes needed to win the presidency, this campaign is an all-out effort to get to 2.7 million -- the number of healthy 18- to 34-year-olds that White House officials say they need to sign up when open enrollment begins on Oct. 1.
Posted on: Fri, 16 Aug 2013 20:49:42 +0000
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