October 22, 2014 — NorCal BMA Evening Program Posted on October 1, 2014 by Staff What CEOs Expect from their Marketing Leadership Check it out at: bit.ly/1nTBsYW Objective for this Executive Event To provide BMA member marketing leaders, at various stages of their careers, fresh insights on how to maximize their career potential and contributions to the companies who are counting on their expertise to ensure business growth. PETE HAYES Co-principal, Chief Outsiders DONNA J.H. NOVITSKY CEO, Yiftee ANURAG KUMAR CEO, iTexico PETER JACKSON CEO, Ziploop Anil Kaul CEO, Absolut Data As marketing professionals, we often find ourselves sharing our experiences, expertise and skill sets with our peers. We talk about what’s working, the latest digital tools, what’s in fashion or passé. But what really matters to our businesses? In this panel discussion, mid-size company CEOs from regional high-growth technology companies will share their expectations for how they see the marketing executive role. What’s most important? When are they thrilled and when are they disappointed? In their eyes, what’s the difference between a marketing wizard and a CMO? You’ll want to find out. Moderated by Pete Hayes, Principal, Chief Outsiders, LLC DATE/TIME: Wednesday – October 22, 2014 5:30pm – 8:00pmLOCATION: Enerspace 2225 East Bayshore Road, Palo Alto, 94303PRICE: BMA Members: $30/pp Non-Members: $45/pp * Includes Appetizers & Soft Drinks Tickets available on Eventbrite soon. About Our Speakers: Donna J. H. Novitsky, CEO Yiftee Depending on how you count them, Yiftee is Donna’s 3rd or 19th start-up. She is also a former partner of a leading venture capital firm, teaches marketing to engineers and entrepreneurs at Stanford University, is a frequent public speaker, took a startup from scratch to IPO, and is mother of two teenage kids. She was named one of the 2014 Top 10 Women to Watch in Tech by Inc. Magazine in April 2014. As co-founder and CEO of Yiftee, Local Gifts, On-the-Go, Donna leverages her leadership and marketing background to build a global mobile commerce company for local businesses and consumers. Prior to Yiftee, Donna was CEO of Big Tent Design, bigtent, a fast-growth Internet company that provides a free web software platform for groups. Donna joined Big Tent from Mohr, Davidow Ventures (MDV) serving as VP Marketing in sixteen MDV-funded start-ups. Prior to MDV, Donna had executive roles at Clarify Inc. Donna holds a B.S. in Industrial Engineering with Distinction from Stanford University and a Harvard MBA. She is married with two teenage children and participates actively as a high school volunteer. Anurag Kumar, CEO of iTexico Anurag Kumar is an experienced global technology and management leader with a talent for finding innovative solutions to complex business problems and building and growing businesses. He is skilled at forming and managing globally distributed teams and motivating them to focus on customer needs and revenue generating activities. He has extensive experience working with and leading companies that range in size from the Global 500 to pre-investment startups, including IBM, Dell, TCS, KPMG. He is currently the CEO of iTexico, an innovative, award winning mobile and cloud solutions company with offices in US and Mexico Peter Jackson, CEO of Ziploop Peter loves to engage people in ideas with the intention of formulating disruptive applications that change markets. He has been involved with hundreds of business models. Through a handful of those models, he has built world class teams, services and products. He has taken two companies from inception to public markets, merged or purchased 20 companies and advised dozens others. Companies he’s led or served as a board member include: Ready App, CrowdSource, Friday5, Kanjoya, Eventbrite, Groundwork Open Source, Intraware Peter is the recipient of the Red Herring Entrepreneur of the Year award winner, 3-time Finalist for Ernst and Young Entrepreneur award and the 1999-2000 Chairman of Young Presidents’ Organization (YPO). Anil Kaul, CEO of Absolut Data Anil Kaul is a prominent figure in the field of Analytics and Market Research. He has a PhD in quantitative marketing from Cornell University. Before starting Absolutdata, Anil worked at Personify and McKinsey & Company. He has published articles in leading management and academic journals such as McKinsey Quarterly, Marketing Science, Journal of Marketing Research and International Journal of Research in Marketing. He has also been invited as a speaker at McKinsey & Co., Dartmouth, Cornell, UC Berkeley, Yale, Columbia and New York University. Panel Moderator: Pete Hayes is co-principal running the country’s largest strategic growth-implementation company focused on mid-size businesses. His firm, Chief Outsiders (ChiefOutsiders), which is headquartered in Houston and has offices across the country, helps CEOs of mid-size companies implement their visions for growth by deploying fractional, or part-time, Chief Marketing Officers. While Hayes learned his marketing trade via executive positions at IBM, Advanced Micro Devices, BusinessLand and a handful of technology start-ups, the CMOs at Chief Outsiders have all held CMO or VP of Marketing roles at operating companies in a wide variety of B2B, finance, healthcare, energy, consumer and other industries. - See more at: norcalbma.org/2014/10/01/norcal-bma-evening-program-october-22-2014/#sthash.ywhKCgH3.dpuf
Posted on: Mon, 27 Oct 2014 05:29:56 +0000
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