Often times when people start up a business, they miss out on the importance of a logo. I assure you, a logo is an important and crucial part of a business, small or big. Logos are a critical aspect of business marketing. As the companys major graphical representation, a logo anchors a companys brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any companys overall marketing strategy. PURPOSE Corporate logos are intended to be the face of a company: They are graphical displays of a companys unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the companys core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials. BRAND IDENTITY Logos are the chief visual component of a companys overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a companys visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines. RETURN ON INVESTMENT As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo--potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos. If u are looking to create a brand, a visual representation of who you are is a necesity. We at Fascination Studios will design a logo that speaks on your behalf. Let us put a face on ur Company. Contact me at 76968224 for details.
Posted on: Fri, 14 Mar 2014 09:58:05 +0000
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