(On Media: How to save MSNBC) Conventional wisdom has it that cable news doesnt have much of a future: The audience is old and getting older, the television landscape is growing more and more fractured, appointment viewing is becoming a thing of the past, etc. Certainly, every cable news network lost viewers last year. But this version of events often ignores the incredible revenue gains made each year by Fox News (like a rocket) and CNN (far more gradual, but were still talking billions). MSNBC isnt seeing that growth, and its not clear how it will. In a world where liberals wanted to be outraged by George Bush every night, or celebrate the rise of Barack Obama, MSNBC had a theory of the case. But now Obamas presidency has turned into a slog, and MSNBC isnt compelling. Prime time is just hours of what often seems like feigned outrage. And the daytime strategy -- giving shows to kids in their 20s and 30s, in an apparent bid to reach the youths -- is comically bad, and rendered absurd at every commercial break when the catheter ads come on. NEED I SAY MORE-TURN THE TELEVISION OFF- ENJOY YOURSELF WHILE YOU HAVE A FEW YEARS LEFT-NOBODY IS WINNING OR GOING TO WIN AND THE GAME IS NOT GOING TO CHANGE! BOB DAVIDSON. JR.
Posted on: Tue, 12 Aug 2014 00:49:16 +0000
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