On behalf of our client, we are looking to recruit Research and Product Design Manager for Mobile Agriculture Service. Overall Goal (Job Main Mission Statement) • Research and Product Design Manager will be an integral part of the Product Team responsible for the development and launch of a mobile agriculture (mAgri) service targeting smallholder farmers in Malawi. The Research and Product Design Manager will work alongside the GSMA mAgri Programme and Global Product Strategy and Design firm, frog as part of a two-year initiative. • The Research and Product Design Manager will lead the design related activities such as understanding target users’ needs, designing an appropriate service offering, monitoring users’ feedback, and iterating the service over a 2 year period. • Success in this role means success in delivering results through team work and a relentless focus on what’s best for the end-user. Key Result Areas (Role and Responsibilities) • Plan, prioritize, coordinate, and conduct user requirements analysis, task analysis, content strategy definition, information architecture design, interaction design, and usability testing. • Lead the planning and execution of qualitative research activities for the mAgri service. • In consultation with Airtel Money Marketing Manager & Airtel Malawi Marketing & Communications Manager, come up with an appropriate marketing strategy & plan to ensure effective pitching of the mAgri product / service in the market. • Design and specify user interfaces and information architecture using participatory and iterative design techniques, including observational studies, in-context ethnography, customer interviews, usability testing, and other forms of requirements discovery. • Produce user requirements specifications, storyboards, scenarios, flowcharts, content plan and design specifications. • Produce low-to-medium fidelity prototypes which can be used to test product and service ideas. • Effectively communicate research findings, conceptual ideas, detailed design, and design rationale both verbally and visually. • Manage the design process, drive decisions, track issues, and assist in estimating resource needs and schedules. • Work closely with the mAgri Product Manager and key decision-makers within the organization to ensure that design specifications and business requirements are implemented, with aim of launching a pilot or product within one year of joining the firm. • Support marketing efforts (design and development and execution of marketing activities). • Participate as a contributor to an interdisciplinary team that includes other designers, project managers, marketing, business and brand strategists, and hardware and software developers. Key Performance Standards (Key Performance Indicators– KPIs) • Timely submission of product performance trends reports • Timely implementation of planned research activities • Reliable Analysis and reporting tools developed • Accurate and reliable analysis reports • Provide accurate research reports on a quarterly basis • Spend within agreed budgets (mainly for research) Required Background Education Experience Personal Skills & Qualities • University Degree in Business Administration, Statistics. • A Master’s degree in either Statistics, Research, Marketing or Business Administration will be an added advantage. • 3 to 5 years’ experience in mobile product/service research and design definition. • Strong quantitative skills. • Good understanding of product development and design. • Preferable if experience is applied to mobile based content and information delivery channels ( (i.e. SMS/TEXT, Interactive Voice Response (IVR), Unstructured Supplementary Service Data (USSD), mobile internet based sites, mobile apps etc.), as well as mobile financial services. • Excellent interpersonal, communication and organization skills. • Computer skills: Word, Excel, Access, PowerPoint and SPSS is a must. • Presentation Skills • Strong project management skills. • Proficiency with design and prototyping tools such as Photoshop, Illustrator, and Axure. • Knowledge of capabilities and limitations of technologies such as HTML, JavaScript, Flash, and CSS. • High integrity • Can demonstrate ability for successful self-directed work. • Flexible and willing to multi task. • Manages stress and pressure effectively. • High performance, cross functional, Cultural team working. • Self-starter with hands on knowledge. Qualified candidates should send their CVs research@madisonmw no later than 14th January 2015
Posted on: Fri, 09 Jan 2015 04:26:36 +0000
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