On use of capitals: Some type in capitals for emphasis, as they cannot see the lower case letters, todays social media decided it was yelling BUT: ALL CAPS means yelling. Not always consider 😉 All caps are typically used for either of two reasons: Visual Style Capital letters are often used on covers of magazines, in logos and artsy-typography, usually to emphasise the visual style of the letters themselves, rather than the word. (Example Image) Contextual emphasis: Capital letters can be considered a third form of emphasis, among Italics and Bold text. They are used to denote a louder, almost shouting (and in many cases actually shouting) pronunciation. This is done by tabloid newspapers, for example: Political Correctness Gone MAD! (in this example, the exclamation mark is used, erroneously, to add even more volume) Legal documents sometimes use capital letters to denote areas of special importance. They are, presumably, trying to avoid the area being overlooked by the reader, by making it stand out from the rest of the text. This product comes with NO WARRANTY. There are also technical reasons for using capital letters. Here are just some examples of this: Typesetting systems (old computers, stencils, ...) that dont allow for italics or bold text may encourage some to use capital letters instead Capital letters to denote a SURNAME as opposed to a first name (according to wikipedia, this is done in francophone countries).
Posted on: Fri, 07 Nov 2014 09:37:37 +0000
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