"One of the more tedious mantras that has penetrated the mainstream of the marketing community is the exhausting sounding concept of ‘always on’. While it has rapidly found considerable popularity it seems little more than a crude legitimisation for brands and their agencies to pollute the real and virtual timelines of normal people with utter drivel. Let’s face it no one wants any one to be ‘always on’, we even seek some solace form our partners and children occasionally. That is not to say that businesses shouldn’t be ‘always available’ so that when I need something from them – help in resolving an issue, a sounding board for a complaint or easy access to further products and services – I can get results quickly. But this is not really what is meant by ‘always on’ marketing. Indeed many of the practitioners of this deluge of cultural sewage are the very people that make it almost impossible to locate a customer service phone number on their website."
Posted on: Mon, 29 Jul 2013 10:47:25 +0000
Trending Topics
Recently Viewed Topics
© 2015