Our African partner, Wilderness Safaris, has built their business on the 4Cs philosophy. This article covers one of the 4Cs, culture. Whilst this particular culture may be less meaningful to you and me in a foreign land, the principles of this philosophy have far reaching implications for sustainable and responsible business. I think it is a model for all business to consider carefully if they intend to have a beneficial impact on our world. We are proud to be associated with Wilderness Safaris.
Posted on: Thu, 06 Mar 2014 17:28:17 +0000
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