Our conference talk is around the corner :-) - TopicsExpress

Our conference talk is around the corner :-) #cdttr2014 Transmedia metrics: Towards a new Transmedia Engagement Metrics model Eefje Op den Buysch and Hille Van der Kaa How do you measure transmedia? What sorts of metrics are going to help transmedia producers to better understand and then compare and contrast the impact of a transmedia story? Thats a million dollar question that begs for an answer. In our research we analyzed existing models and added the insights of twelve leading transmedia experts in attempt to come closer to the final answer. media.wix/ugd/81b70a_b71bf7b613434b6c9a7a7fb43a09e3a0.pdf conducttrconference/#!academic-talks/cl6x

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