Our next story on Asia Pacific e-commerce takes us to India. Learn more about how Zivame, an online lingerie boutique, used Facebook Custom Audiences to target Indian women who had registered for their site but had not yet purchased products. Through this technique they were able to reduce cost per acquisition by 65% leading to a 3.5X increase in return on ad spend. Learn more about Custom Audiences in this video from the Facebook Help Center: on.fb.me/1aSDmji
Posted on: Fri, 23 May 2014 02:30:00 +0000
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