Our second Speaker Spotlight shines on Lisa Roebuck! Lisa began her career with Coca-Cola in 1998 as a member of the Media team. She has had diverse experience over the last 16 years including Connections Planning and IMC development across the Coca-Cola brand portfolio, FoodService Channel Marketing and initiative development, Regional Marketing Activation across retail and consumer passion points, and national and local media planning and execution. Lisa also brings a wealth of Coca-Cola system knowledge through her experience in working closely with the Bottler community and with CCNA Brand, IMC and Strategic Marketing teams. Among her favorite and most memorable Coke moments has been launching the first all-digital connections plan for the Coca-Cola teens Ahh Effect campaign and sharing a Coke with Grant Hill at Coca-Cola Olympic City during the 1996 Olympic Summer Games! Outside the hustle and bustle of work, Lisa enjoys spending time with her husband and 2 children (Ryan-7 and Haley-4), running/fitness and visiting her roots up in New England. Make sure youre at our Speed Mentoring event next Wednesday, November 12 from 6-8! Free to members and $20 for nonmembers!
Posted on: Wed, 05 Nov 2014 17:51:24 +0000
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