#Ourdreamrun The Value of Social Media - a lá Ourdreamrun in shaping sporting success stories Heres a YouTube clip of 9-year old Pietro Tomaselli, who already has 9000 likes on his FB page: youtube/watch?v=DOzcki6cQXY Thanks to smart social-marketing, he has been snapped up by #ACRomas youth academy, after their talent scouts were alerted to Tomasellis prodigious talents through YouTube clips. Tomaselli was reportedly on the radars of the great and the good of European football, with the likes of Real Madrid, Barcelona, Manchester United and Man City all tracking his progress. Tomaselli Vs Indian Talent: 1. As can be seen from the clip, the youngster is talented, but were sure that many in India also possess the same skill level. In fact, at this age, the physical dissimilarities - which usually refer to Indian footballers poor stamina, physical strength, etc. - do not yet come into the picture yet. Scouting talent at this age, therefore, ensures adequate physical and mental conditioning for the future. 2. Tomaselli is in Europe, the hot-bed of football - hence the ease of access to talent scouts. Also, greater connectivity (networking) affords opportunities to showcase talent wide and far. In contrast, in India, the marketing that is necessary to get this talent noticed, is missing. #Ourdreamrun is an initiative that promises to correct this deficiency, and with global scouting becoming a reality in professional sport, including football, the future holds a lot of promise for Indian talent. #ODR view: While the mature European football/sports market permits easy access to individual sports talent, Indias size and its relative sporting anonymity merits a mass platform that can converge talent, making it easily accessible to scouts and promoters, both national and international.
Posted on: Wed, 01 Oct 2014 07:13:14 +0000
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