PRESS RELEASE from Relais & Chateaux : Relais & Châteaux Italia Focuses on Northern Europe DaGama Travelweb is to represent the 46 Italian Relais & Châteaux in Denmark, Finland, Norway, and Sweden. Relais & Châteaux Italy has chosen a Swedish company specializing in consultancy, communication, marketing, and sales services in the tourism sector, DaGama Travelweb, to represent the Delegations 46 Italian properties in the four key northern European markets of Denmark, Finland, Norway, and Sweden. The Nordic countries boast solid, growth economies and culturally versed populations with a strong penchant for travel, making this area a kingpin in Relais & Châteaux Italias development plan as we move towards the strategically important Expo 2015. “In recent months we have worked as an association to develop a sense of cooperation and solidarity between members, both on a commercial level and with respect to our image, to better prepare for the challenges facing us over the coming year. Of the foreign markets considered within the context of our growth plan, Nordic travellers stood out as being strongly attracted to warmer countries and interested in exploring places through contact with the nature, culture, and local products. For these reasons, this target is likely to be particularly receptive to the offer of the 46 Italian Relais & Châteaux, each of which offers a unique experience of the Art de Vivre and fine cuisine of its territory”, explains Elisabeth Debiasi, Director of Relais & Châteaux Italia. “We preferred to confide communications for the Nordic countries to a representative with an intimate knowledge of the northern European markets and we found we were on the same wavelength as DaGama Travelweb from the outset. They have extensive experience in the field and their pragmatic, success-driven approach is extremely refreshing. We strongly believe that this partnership will be of great benefit to our members.” DaGama Travelweb will develop a strategy to promote the associations 46 Italian boutique hotels and fine restaurants to tourism operators and consumers. Birgitta Andersson, Owner and Director of DaGama Travelweb: We are both honoured and enthusiastic to have the opportunity to address this challenge, which features two major objectives. Firstly, we will work on raising awareness of Relais & Châteaux, with a focus on highlighting the uniqueness of the Italian establishments in the brands portfolio, from the breadth and variety of the range, to the unique characteristics of each property, the amazing cuisine, and the travel experiences throughout Italys varied regions, by promoting the Routes du Bonheur, the itineraries suggested by its hoteliers, chefs and restaurateurs to better explore their territory. Secondly, in markets where it is hard to win peoples trust, but once they are convinced they become loyal customers, it is important to work on three strategic targets: tour operators and travel agents, of course, but also the end consumer, with a focus on individual travellers and small groups. DAGAMA TRAVELWEB DaGama Travelweb is a Representation, PR, Marketing, and Sales company active in the travel, tourism, and MICE industries. The company forms collaborative partnerships with its clients, brands, and global companies, developing relationships with trade partners to increase their business from the Nordic countries – Denmark, Finland, Norway, and Sweden – and increase market awareness. Founded by Birgitta Andersson in 2008, DaGama Travelweb is a network-based organization with associated partners in all Nordic countries, with extensive experience in sales, marketing, and PR for the hotel, travel, tourism, airline, travel technology, and travel distribution industries. dagama.nu RELAIS & CHÂTEAUX Relais & Châteaux is an exclusive portfolio of over 520 exclusive luxury hotels and fine-dining restaurants across 60 countries. Established in France in 1954, the associations mission is to share its unique Art de Vivre with the world, by selecting exceptional establishments with an unparalleled tradition and heritage. Relais & Châteaux is also a family of hoteliers and restaurateurs worldwide who share the same passion and personal commitment to taking their guests on a sensual journey and introducing them to a deeper, truer understanding of the Art of Living. Choosing Relais & Châteaux is choosing an unforgettable celebration of the senses. From the vineyards of the Napa Valley to the pristine sands of Fijis beaches, from Provençal olive groves in Provence to South African safari lodges, Relais & Châteaux provides guests with the opportunity to discover their own Route du Bonheur, or Route to Happiness, in each special place, in an infinite variety of countries. The Relais & Châteaux signature reflects this ambition: ALL AROUND THE WORLD, UNIQUE IN THE WORLD Information and bookings: Tel.: + 39 02 6269 0064 Website: relaischateaux Relais & Châteaux Italia Via Principe Amedeo, 1 – 20121 Milano Press office: PR & GO UP Communication Partners Via Fabio Filzi 27 – Milano Gloria Peccini – Email: [email protected] - Tel. +39 335 276216 Martina D’Aguanno – Email: [email protected] - Tel: +39 346 9889852 Chiara Borghi – Email : [email protected] - Tel : +39 345 6556139
Posted on: Thu, 16 Oct 2014 13:13:51 +0000