Pacquiao is the only non-American in the top five and would be one of only two in the top 10, along with Lennox Lewis. However, Lewis spoke English and Pacquiao spoke very little when he arrived in the U.S. Manny Pacquiao broke the mold and blazed a very unique trail for the following reasons, said Mark Taffet, the senior vice president of PPV at HBO Sports. Hes not a heavyweight. He wasnt an Olympian. Hes not from the very vibrant Latino or African-American demographic segments. Hes not American. Hes the only top non-American in that top five. But what he is, is a young man from the Philippines who is as humble outside the ring as he is courageous and electrifying inside of it. Nobody on Earth understands the factors which lead to pay-per-view success in boxing quite like Taffet, who was around at the beginning of the PPV Era in 1991. And yet even Taffet has difficulty pinpointing the reasons for Pacquiaos appeal. Pacquiao has been an extraordinarily exciting fighter, but the late Arturo Gatti fought while Pacquiao was active and Gatti is considered one of the greatest action fighters of all-time. Yet, Gatti fought just twice on PPV and didnt cross over to become a pay-per-view star. Being exciting is part of it, but not all of it. Mayweather is the greatest pay-per-view performer of all-time in terms of sales and money, but he has only registered three knockouts in his 11 pay-per-view fights. Manny Pacquiao broke the mold and blazed a very unique trail for the following reasons, said Mark Taffet, the senior vice president of PPV at HBO Sports. Hes not a heavyweight. He wasnt an Olympian. Hes not from the very vibrant Latino or African-American demographic segments. Hes not American. Hes the only top non-American in that top five. But what he is, is a young man from the Philippines who is as humble outside the ring as he is courageous and electrifying inside of it. Nobody on Earth understands the factors which lead to pay-per-view success in boxing quite like Taffet, who was around at the beginning of the PPV Era in 1991. And yet even Taffet has difficulty pinpointing the reasons for Pacquiaos appeal. Pacquiao has been an extraordinarily exciting fighter, but the late Arturo Gatti fought while Pacquiao was active and Gatti is considered one of the greatest action fighters of all-time. Yet, Gatti fought just twice on PPV and didnt cross over to become a pay-per-view star. Being exciting is part of it, but not all of it. Mayweather is the greatest pay-per-view performer of all-time in terms of sales and money, but he has only registered three knockouts in his 11 pay-per-view fights. One of the common traits of the vast majority of pay-per-view stars is their willingness to promote their fight and themselves. Few current boxers work as hard outside the ring as both Mayweather and Pacquiao do in hawking their bouts. At Pacquiaos media day in Los Angeles, Pacquiao stayed and did interviews with every one of the hundreds of reporters who arrived. He never turns down an interview request. The big pay-per-view stars understand the significant time commitment they must make, not only on press tours but also by making appearances on key television shows, radio shows, and on the phone or sitting down with writers, Taffet said. The passion Filipino fans have for Pacquiao is extraordinary and is unmatched anywhere in the world. Fans have literally trembled and gone speechless just meeting him. That passion clearly intrigued members of the America media, who shared the story with their audiences. And the audiences ate it up. Reporters routinely noticed their web site traffic go up dramatically whenever Pacquiao fought, and that prompted them to cover him more regularly and more closely than perhaps they would have otherwise. Taffet also said the thrilling series of fights Pacquiao engaged in with Mexican and Mexican-American boxers also helped him become a sales star. Manny Pacquiao says Timothy Bradley, left, ran the whole fight in their first bout. (AP Photo) He fought Juan Marquez four times, three of them on pay-per-view. He fought Erik Morales three times on PPV and met Marco Antonio Barrera twice, once on HBO and once on PPV. Marquez, Morales and Barrera had massive and devoted fan bases among Mexican and Mexican-American fans, and many of those become regularly Pacquiao customers after getting so familiar with him. When he fought De La Hoya in 2008, it certified him as one of the biggest names in the industry. Most people are aware of the great passion that Latino fan base has for boxing, and how strongly they felt about Oscar and Morales and Barrera and Marquez, Taffet said. Manny established himself as a mythical character almost in those fights. He fought the style they loved to see and he always gave them a show. Hes coming off a fight where he didnt do as well, however. He sold just 475,000 pay-per-views for his November win over Brandon Rios, the lowest total since he sold 206,000 in 2008 for a win over David Diaz. He exceeded 700,000 in every fight after Diaz and until Rios, a total of nine fights, and he surpassed 1 million against De La Hoya (1.25 million); Miguel Cotto (1.2 million); Antonio Margarito (1.15 million); Shane Mosley (1.2 million) and Marquez III (1.25 million). A big reason for the dip in sales against Rios was because the fight happened in China. For some reason, fights held outside of North America traditionally underperform compared to what they would have done had they been in the U.S. Still, the 475,000 figure was the third-highest pay-per-view total for a boxing match in 2013, trailing only Mayweathers two bouts. Bradley said hes confident the rematch will do a massive number. You know, this is Manny Pacquiao were talking about, Bradley said, chuckling. People love the guy, they really do. Everywhere I go, its Manny. Manny. Manny. Hes a legitimately good guy and hes a great fighter, no question about it, and people love him. There have been few like him in boxing history. And when he retires, it will likely be a long time before another like him comes along. He got to where he is because he has great ability and because he worked so hard to get everything out of his ability, Roach said. [In 2001], who could have seen this coming? What he has done is amazing. Hes meant so much to boxing, I dont think people really will fully understand that until hes done and not around any more. (Yahoo Sports illustration) View Comments (116) Share this Recommended for You An Ominous Quote From A Legendary Golf Writer In 2001 Predicted Tiger Woodss Collapse In a Golf Digest interview in June of 2001... 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