Part of the innovation is to fluff up the tissue without adding more materials – 15% “bulkier,” it said on a box of Kleenex that had 13% fewer sheets in it, the Wall Street Journal discovered. In the Cottonelle line, sheet counts dropped by 5.7% to 9.6%. Fewer but fluffed up sheets, lower input costs for the company, and consumers who “don’t care about” that. A perfect solution – and a variation on an ancient theme – for hiding hefty price increases. zerohedge/contributed/2013-07-27/exquisite-art-marketing-pauperized-consumers-hiding-inflation
Posted on: Sun, 28 Jul 2013 16:09:26 +0000
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