People buy your service based entirely on their belief in your brand promise. People need to have faith in you, your ability, and your reputation before they decide to commit their business. _ Before signing on the dotted line to purchase a service, customers need to believe that their expectations will be met. If they know nothing about you or lack confidence in the quality of your service, they take their business elsewhere. If you can only build one brand, make it a business brand because business brands; _ Lead to corporate or company awareness, credibility, and good Reputations. _ Pave a smooth road for new product introductions _ Inspire employees _ Attract the interest of job applicants, investors, and business reporters _ Contribute to customer preference, which means that people not only want to buy from your business but also often are willing to pay more for the association with a leading company held in high esteem
Posted on: Tue, 18 Mar 2014 07:54:27 +0000
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