# People know what they can expect from a brand Once you start - TopicsExpress

# People know what they can expect from a brand Once you start attracting customers, you’ll need to deliver the best results every single time. There are no days-off. People turn to their favorite brand for a reason. They know what to expect from it; they have been served very well in the past, and they continue to be happy with it. They know they can rely on it for a quality purchase. And should they have a bad incident, they know their trusted company/outlet/website will sort them out. Your performance should be such that you inspire complete trust in your customers. They come to rely on you because you are that good. Are you there yet?