Perfect ICT solutions Company provide Software and ICT Services & solutions to improve affordability, mobility and efficiency. This marketing plan shows the strategies employed to convert sales and create steady streams of revenue. Perfect ICT solutions make software, reduce maintenance costs, equipment costs and other costs associated with hosting new data-intensive applications. Our business provides solutions that put up traffic spikes and additional server space at no additional cost to your company. We will fund our company by selling our proprietary software that manages traffic volume, allocation of resources and data encryption. Within the first three years of business, the company expects to become profitable and expand. 1. Introduction Our company’s vision is to provide quality, low cost services to businesses that may not otherwise have the start-up capital. By hosting and maintaining applications on our servers, we significantly lower the associated costs. Our company has recruited some of the brightest IT specialists to set up and maintain our hosting site. Our specialists work around the clock to ensure that business applications are running 24/7. We aim to accomplish this by employing social media, email marketing and search engine optimization strategies. As people recognize our value and responsiveness, word of mouth advertising will propel us into the front of our industry. 2. Current Marketing Situation Our focus is on small businesses with revenue between Tk. 100,000 and Tk. 1, 000,000 per year, as well as, larger firms with revenue over Tk. 1, 00,000 per year. Our focus will remain on small businesses with mobile employees that have difficulty raising capital and businesses that are resistant to change due to data security. They may also have problems funding IT professionals, limited knowledge of information technology, trouble predicting future server needs and a limited budget. 2.1 Target Market Segment Strategy Perfect ICT solutions Company strategy focuses on securing state-of-the-art server technology and software to host applications for our customers. We strive to also develop the best encryption technology for secure hosting. Perfect ICT Solutions Company intends to communicate with our customers through social media applications and email marketing to receive continual input regarding our services. 2.2 Target Markets: Organizations with Mobile Employees All of the applications are web-based and are hosted on servers at our facility. We have a fast and responsive team that will minimize application downtime and lost revenue. Applications may be accessed from any computer that has a web browser and an Internet connection. Many organizations spend millions of dollars on server equipment, software and IT professionals. Our company’s software solutions will reduce these expenses by almost half in some instances. This is a significant savings and a unique selling point to companies seeking IT solutions. Perfect ICT solutions Company targets: Organizations needing affordable, mobile IT solutions and their employees. 2.3 Segmentations of Needs and Corresponding Features The workforce is constantly evolving and the needs of employees are constantly changing. Companies will improve employee productivity, employee satisfaction, sales conversions and lowered costs with the use of Software as a Service. Customer Needs corresponding features Customers are start-ups and have limited income These companies will benefit from the convenience, low cost and IT professionals that we’ll provide. Organizations who desire to supply to companies with mobile employees Will get benefit from online supply-chain management Mobile Employees All of the applications are web-based and are hosted on servers, can be accessed from any location in the world Efficiency By providing a quality solution, our company will improve the efficiency of the businesses. 2.4 Competitive Review There are numerous competitors in the software solutions industry. Akij Institute of Technology, Bhuiyan Computers Ltd, Computer & Engineers, PL Software Solution Ltd and many others provide these services. Though the competition is great, our competitive advantage lies in our proprietary encryption software and competitive pricing structure. 2.5 Distribution Channels Our services will primarily be offered online through our websites. Current software solution companies such as, Computer & Engineers primarily promote their products online and through their website cne.bd. Computer & Engineers currently has a significant portion of the market share in this industry in Sylhet. Our aim is to gain some their marketshare and also reach startups that cannot afford their services. 3. SWOT Analysis Perfect ICT solutions Company has several powerful strengths on which to build, but our major weakness is lack of brand awareness and image. The major opportunity is demand for batter features, security, convenience and immediacy. We also face the threat of ever-higher competition, hacking, piracy etc. Table summarizes Perfect ICT solutions company’s strengths, weakness, opportunities and threats. 3.1 Strengths 3.2 Weakness Ø Applications are web-based and are hosted on servers at our facility. Ø Convenient. Ø State-of the art security system for servers. Ø Can access any location in the world. Ø Fully customizable. Ø Value price. Ø Lack of brand awareness and image. Ø Lack of experience. 3.3 Opportunities 3.4 Threats Ø Latest and cost efficient technology. Ø Huge market. Ø Better features Ø Increased competition. Ø Security. Ø Hacking, spam, piracy etc. 4. Objectives 1. Win one 100 company contract within 12 months. 2. Generate over tk. 1, 00,000 in sales by the end of year 1. 3. Increase sales by 200% by the end of year 2. 5. Marketing Strategy Perfect ICT Solutions Company intends to establish a website customer inquiry form to capture information about customers who reach the site through search engine results. Social media tools and email marketing campaigns will also be employed. 5.1 Positioning Using product and services differentiation, we are positioning as the most versatile, convenient, value-added software solutions for business with mobile employees. 5.2 Product Strategy We offer customized software. We will provide software solutions according to each customer’s desire and also provide 24/7 customer support. 5.3 Pricing Strategy Price fixing will be by negotiation with the customers. But as a new company, to gain marketshare we will keep the price close to break-even-point for first year. Then from next year we’ll add 15% profit to each products. 5.4 Distribution Strategy We use internet, deliver by post or use sales representative to distribute our products. 5.5 Communication Strategy Perfect ICT Solutions Company will use email marketing campaigns and social media for a vast majority of our marketing. We will combine this strategy with event sponsoring for exposure. Exposure will increase fans on Facebook and Twitter. Ongoing promotions and updates will be provided on Twitter & Facebook. 5.6 Marketing Organizations Perfect ICT Solutions Company is a small company with high expectations. Our team is comprised of one professional with a background in software development, one individual with a background in IT and an individual with a background in business and marketing. Mr. Mushfiqur Rahim, President, leads the general management team of Perfect ICT Solutions Company. Mr. Stuart Law leads the IT team. He brings his expertise and wealth of knowledge from her previous experience. Mr. Shakib Al Hasan, manager of Marketing will focus on key strategic relationships. 6. Budget Most marketing expenses are free with social media tools. Emails for direct marketing campaign and search engine optimization will be completed by our in-house by our staff and IT professionals. Our only marketing expenses will be incurred by sponsoring events to gain exposure. This expense may be between Tk. 50,000 and Tk. 1, 00,000. As the company grows, we anticipate the marketing budget to increase in the second and third year. The total marketing and sales expenses will increase to approximately 15% of total sales. 7. Controls We are planning tight control to ensure that we meet our goals and objectives. Based on current market research, we selected the measures most relevant to our industry. We estimate that every 1 in 100 customers will express a sincere interest in our product and request a free consultation. Other measures will include sales conversions, monthly subscription price, sales of software and IT services. Posted 28th December 2011 by Ibtesham Ahamad
Posted on: Fri, 21 Mar 2014 08:27:50 +0000
Trending Topics
Recently Viewed Topics
© 2015