Philips: Tables you can hear “Tables you can hear” one of many unique ways to come to ultimately get young “obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that music was then designed that was inspired by the table illustrations and the particular neighborhood’s taste in music. When I asked how the creators knew the local neighborhood’s taste in music or genre of music, I was told it was drawn from “gigs” recently played and attended by that hood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. Advertising Agency: Ogilvy & Mather London, UK Brixton Table Illustrator: Ged Palmer Hackney Table Typographers / Illustrators: Alison Carmichael, Steve Bonner Shoreditch Table Illustrator: Mateusz Witczak Production Company: Physical Pixels Copywriter: Chris Joakim Art Director: Mike Donaghey Planner: Mattijs Devroedt ow.ly/mI78T
Posted on: Sat, 06 Jul 2013 15:07:34 +0000
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