Podcasts are a fantastic way to grow an audience. You’re getting someone’s attention. In theory, you’re also providing value. You’re building familiarity. People feel like they know you. That’s what they’re going to say when they meet you at conferences: they feel like they know you. A well-produced podcast can be just as good a book. It can potentially be even better, because books require your hands, your eyes, and your attention. Podcasts only require your attention. However, notice the key phrase there: well-produced. Podcasts can be a like a good book, but most are not. The trouble is, people miss the “well-produced” part. The vast majority of podcasts and not well-produced. What do I mean by well-produced? • Yes, sound, but not just sound. • Yes, consistency, but not just consistency. • I’m talking about content. Hear what makes a podcast as good as a book: seanwes/tv/010-podcasts-can-be-like-a-good-book-but-most-arent/
Posted on: Tue, 18 Nov 2014 19:23:06 +0000
Trending Topics
Recently Viewed Topics
© 2015