Portuguese soccer star Cristiano Ronaldo has signed a personal endorsement deal with Swiss watch brand Tag Heuer. Although financial details have not been released, Ronaldo, a two-time Ballon d’Or winner and Real Madrid’s marquee player, will act as a Tag Heuer ambassador for a ‘long-term’ period. Tag joins the likes of Nike, Coca-Cola, Konami, Castrol, Banco Espirito Santo, and Emirates as a personal sponsor of the 29-year-old. The Portuguese is perhaps soccer’s most marketable active player; he is estimated to earn more than US$20 million annually from endorsement fees alone. Ronaldo joins the likes of Jenson Button, Sébastien Ogier, Maria Sharapova, Cameron Diaz and Leonardo DiCaprio as a Tag-sponsored global personality. Ronaldo put his name to the following statement about the Tag brand: “It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.” “This is the first time we enter the world of football, and it’s a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans,” explained Tag Heuer chief executive Stéphane Linder. “Sports is part of our tradition because we share the same values: self motivation and discipline, pushing one’s limit, never giving up.”
Posted on: Wed, 30 Apr 2014 10:19:40 +0000