Press Release: Maite, Guam- The 2013 TABASCO® Brand Sales and Marketing Conference for the Asia-Pacific Region, recently held in Phuket, Thailand, confirmed that though Tabasco is sold in over 165 countries and territories worldwide, Guam still maintains the number one spot in Tabasco consumption per capita: the equivalent of almost 4 ounces of Tabasco per person, each year! The United States is a distant second, with consumption per capita at .75 ounces per person, approximately five times less than consumption per capita in Guam. While U.S. consumers purchase an average of one 2 oz. bottle of Tabasco per household per year, Guam households purchase an estimated average of one 12oz bottle per year. Of all Tabasco products imported to Guam, the 12oz. bottle represents 37% of sales, as compared to the U.S. where the 2 oz. bottle represents 75% of sales. The United States ranks number 1 for overall consumption, but, interestingly, Japan ranks number 2 and is the largest export market for Tabasco. Given the Japanese are Guam’s #1 Tourist market, it is a perfect match.
Posted on: Fri, 12 Jul 2013 01:17:42 +0000
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