Privacy & Permission Gets Stricter Everywhere The United States continues to be one of the more lax countries for outbound push marketing. The CAN-SPAM act does not, in fact, prohibit unsolicited email. It simply puts strict guidelines on how they can be executed. In Europe, if you don’t have explicit permission from the recipient prior to the send, then you’re out of luck. And soon, those same rules will likely be in place in Canada as well. The increase in information breadth and availability online is causing us to shrink our worlds, not expand them. Individuals, corporations and government will continue to make it more and more difficult for marketers to work outside the bounds of explicit, pre-meditated prospect permissions. What does it mean for marketers? Inbound marketing, content marketing and other means of earning customer interest and permission, at scale, will accelerate in importance. What today is a strong and growing channel (among many) for modern marketers will soon become one of their most prevalent, lucrative and cost-effective means of winning not only new customers, but prospects for their ongoing marketing efforts.
Posted on: Fri, 16 Aug 2013 01:08:47 +0000
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