Q1. Information systems can assist manager by - (1) Providing information (2) Providing data on internal sources (3) Directing (4) All of the above (5) None of these Q2. E-Marketing is the same as (1) virtual marketing (2) digital marketing (3) real time marketing (4) All of these (5) None of these Q3. Value-added services means (1) costlier products (2) large number of products (3) additional services (4) at par services (5) None of these Q4. CRM (Customer Relationship Management) is (1) A pre-sales activity (2) A tool for lead generation (3) An ongoing daily activity (4) The task of a DSA (5) All of the above Q5. Target market for debit card is - (1) All existing account holder (2) All sales persons (3) All NRI’s (4) All HNI’s (5) All of these Q6. SME means - (1) Small and medium enterprises (2) Small scale marketing entities (3) Small & medium establishments (4) None of these (5) Both (1) and (2) Q7. Labeling is important for informational, legal & _________ reasons (1) Marketing (2) Branding (3) Strategic (4) Promotional (5) None of these Q8. Bancassurance can be sold to (1) All banks (2) All insurance companies (3) Insurance Agents (4) All existing and prospective bank customers (5) All of the above Q9. Cross-selling is not effective for which one of the following products? (1) Debit Cards (2) Savings Accounts (3) Internet Banking (4) Pension loans (5) Personal loans Q10. Personal selling tries to achieve three general goals finding prospects, convincing prospects to buy and - (1) Monitoring new products being developed (2) Being aware of competitors sales activities (3) Avoiding repeat sales (4) Keeping customer satisfied (5) None of these Q11. The course of a products sale and profit over its lifetime is called- (1) The sales chart (2) The dynamic growth curve. (3) The adoption process (4) The product life cycle. (5) All of these Q12. The level of commitment that consumers feel towards a given brand is called- (1) Brand equity (2) Brand Name (3) Brand loyalty (4) None of these (5) All of these Q13. Customer’s Relationship with the Bank is influenced by- (1) Customer’s attitudes (2) Attitude of bank staff (3) Attitudes of salesperson (4) Good service (5) All of these Q14. Leads can be provided by - (1) friends relatives (2) Websites (3) Directories (4) All of these (5) None of these Q15. Buyer Resistance means - (1) Buyers fighting with the salesman (2) Reluctant salesman (3) Indifferent Salesman (4) Hesitant buyers (5) None of these
Posted on: Thu, 17 Jul 2014 16:13:33 +0000
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