RFP: web/print/marketing for Gallery Aferro Inc. Gallery Aferro is seeking bids/quotes for the following design and marketing services: Print and Web Design: The project is a comprehensive rebrand for a vibrant, growing arts nonprofit. The goal is a cohesive identity that fosters public understanding of 4 related but distinct program areas: Exhibitions, Studio Residency, Educational, Publications/Gift Shop. 1. Logo redesign for Gallery Aferro. Logo should have the capacity for text changes for use in specific program areas, i.e. “Gallery Aferro: Residency” or similar taglines. 2. Print and digital company identity assets as templates for use to promote the organization as well as each program area specifically. These assets include: letterhead, business cards, trifold, exhibition postcard, program/exhibition handout, newsletter, publication templates. 3. Website upgrade of aferro.org to wordpress platform, with design to match the logo redesign and overall rebranding. Functionality should include tie-in to program blogs and online store. Marketing: Gallery Aferro will be seeking marketing consultation for work with the gallery directors to create an online and print marketing strategy for the launch of the new brand and website. Specific goals include: increased print press, increased online press/blog writeups, increased visitor numbers, increased mailing list signups, and increased interest from potential donors, collaborators and partners. Core Program Areas: Publication Line and Gift Shop Education Programs. Artist Studio Residency Program. Exhibitions and Events. About Gallery Aferro Gallery Aferro is a nonprofit art gallery and artist space in downtown Newark, NJ. We are one of only about a dozen galleries in the city. We work with artists from all over the world to bring challenging, engaging, fresh art to a very diverse but primarily urban audience. So far all of our design work has been done in house or by volunteers/students. As a result, our identity assets lack a cohesive look. Gallery Aferro is anticipating major growth of staff and programs over the next few years and strongly believes a professional design and marketing upgrade are vitally necessary. Our programs have won awards and acclaim but our materials neither convey this value fully nor are easy for staff to work with. We are looking for bids for the package described above but we are also looking for a breakdown cost of each service as well. Please include CV/firm bio/credentials/client list as part of your response. We are hoping to have the work begin in January 2014 for a later 2014 launch. Please visit our current website and facebook to get an idea of who we are and what we are all about. Deadline for bids/quotes is July 19, 2013. Please email to [email protected]. Any questions email above or call Evonne Davis at 917.226.7821
Posted on: Sun, 30 Jun 2013 22:06:04 +0000
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