Red can mean danger and it can easily mean passion, says Lauren - TopicsExpress

Red can mean danger and it can easily mean passion, says Lauren Labrecque of Loyola University Chicago, who studies the role of color in marketing. Labrecques recent research has found that simply changing the color of a fictional logo or package design can influence a brands personality. A dark red box of condoms, for instance, was perceived by test participants as more rugged than a light purple box of the identical product--and that, in turn, made participants more likely to buy the red box.

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