“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” “The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.” -Tom Peters Personal branding is basically the way you market yourself to the world. Your personal brand is what other people think of you. How you project yourself to the world. The key is to project and image that fits who you really are…but to do it properly, you should learn from the experts. Extracting the Essence of your Brand What is essence? ‘Essence’ is the intrinsic, fundamental nature or most important quality (of something); essential being. You and your business are at your most powerful when what you communicate reflects this intrinsic, fundamental nature…this essence. The energy you’re required to pour into your business lessens significantly when you begin to see your business as a living, breathing organism, and you bring the critical marketing components in alignment with the essence of your business. Discovering the essence of your brand will pave the way to building a strong branding foundation to gain clarity, purpose, confidence and vision for your business. Are you clear on the essence of your brand? These questions can help you gain clarity. Are you clear in your company’s target audience? Do you have set goals for your company? Does your company have a mission statement? If you are not clear on the essence of you company, who you are here to serve, where you are going and why you are in business. You may find yourself working extra hard to reach your goals. And if you need any help, I am here and Id love to guide you through the process. I help heart-centered/conscious entrepreneurs uncover the essence of your brand and create visuals that will speak directly to your ideal audience. I help you gain clarity, vision and create a road map that will give you peace of mind and confidence to know you are on the right track to reaching your goals. Questions, comments? Id love to hear from you, shoot me an email at claudia@purplewingstudio
Posted on: Thu, 20 Mar 2014 18:33:04 +0000
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