Reynolds and Reynolds has acquired Add.On.Auto (AOA), the leading digital platform for marketing and selling vehicle accessories. AOA is a web-enabled technology platform that streamlines accessory marketing and sales, providing a convenient, engaging way for consumers to learn about vehicle accessories and personalization at the time they purchase a vehicle. The acquisition of AOA is one more step in Reynolds' continued expansion of Reynolds Retail Management System to target those areas that will help dealers become more profitable and improve the customer experience in the dealership.
Posted on: Fri, 24 Jan 2014 20:27:41 +0000