Rob Brydon is to be the face of P&O Cruises new advertising campaign which will launch on Christmas Day and introduce a fresh brand identity for the cruise line. This is the life - is the theme of the multi-million pound campaign which aims to inspire everyone - both seasoned cruiser and new to cruise - to discover their joy of life through an unforgettable holiday experience. Through witty observation, Rob Brydon walks viewers through the full dimension of the experience focusing on the British-ness of the holiday, the huge choice of dining and entertainment, warm and attentive service, exciting destinations and the unique rhythm and pace of a holiday at sea. It also shows the benefits they deliver such as spending time together with the family, discovering new people and places and being able to relax away from every day routine. Speaking about his role in the commercial, Rob Brydon said: P&O Cruises is a classic British brand and I was delighted to be asked to work with them. Filming onboard was great fun and I really believe that the advert brings to life what This is the life is all about.
Posted on: Thu, 18 Dec 2014 10:10:39 +0000
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