Ron Burgundy is doing a pretty nice campaign for Dodge right now. Some of these have appeared on TV, while the rest are destined for the web. Will Ferrel is his usual self. youtube/user/dodge/durango After the Breeders Cup tweeted about underestimating the power of a horse, Dodge quickly fired back with a new online video with a horse doing the math. adweek/adfreak/dodge-now-doing-video-responses-tweets-part-ron-burgundys-durango-campaign-153017 Now this is what social media is all about. In no way could you get a regular TV commercial in front of the viewer and with the availability to see the video on demand -- except in social media. Stay classy, Dodge.
Posted on: Wed, 09 Oct 2013 18:26:41 +0000
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