Running successful contests on social media (contd) 2. Develop a well thought-out strategy. Decide where will you host the contest. Consider where your target audience hangs out — Facebook, Twitter, Pinterest, Instagram, etc. You can promote your contest across all social media; however, choose the primary platform as the place you’ll collect data. Be aware of the legalities with social media-related contests before you begin to avoid pitfalls later on. For example, read Facebook’s guidelines to understand what you may and may not do with the entry process. 3. Gather data and measure success. How well your contest performs will depend on your established goals (see #1) and your ability to gauge results. Use social media analytics tools to determine how many fans and followers you received as a result of the contest.
Posted on: Tue, 25 Jun 2013 07:21:52 +0000
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