*************SBI - PO MARKETING QUESTIONS ******* Q.1. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called- (1) Quickest the best (2) Instant service (3) Service on time (4) Timely effort (5) Matter theory Q.2. Demonstration is an exercises to- (1) attractively pack and display the goods (2) Prove the characteristic of the product (3) Both 1 and 2 (4) Window shop (5) Neither 1 nor 2 Q.3. In selling Consumption is the ultimate goal of the sales while a marketer- (1) Identifies consumer needs and wants. (2) Develop an appropriate product/service to attain customer satisfaction. (3) Accomplish organizational goals through integrated marketing approach (4) all of the above. (5) None of these Q.4. Casual research is basically concerned with- (1) Establishing cause and effort relationship (2) Arriving at a forecast or prediction of interest. (3) measuring and estimating the frequencies with which of things occur (4) all of above (5) None of these Q.5. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called- (1) Brand goodwill method (2) price premium method (3) Production method (3) Both 1 and 2 (4) Neither 1 nor 2 Q.6. Bank Marketing means- (1) Selling of Banks (2) Merger of Banks (3) Selling banks products and services (4) None of these (5) All of these Q.7. Credit cards are used for- (1) Cash withdrawals (2) Purchase of air tickets (3) Purchase of consumable items from retail outlets (4) all of these (5) None of these Q.8. Home loans are granted to- (1) Individuals (2) Institutions (3) Builders (4) all of these (5) None of these Q.9. ATMs are- (1) Branches of Banks (2) Manned counters of Banks (3) Unmanned cash dispensers (4) All of these (5) None of these Q.10. Relationship selling means- (1) Preparing a list of relatives (2) Cross selling (3) Selling to relatives (4) Selling to strangers (5) Telemarketing ** Answers: ** Q.1.(2) Q.2.(2) Q.3.(4) Q.4.(1) Q.5.(2) Q.6.(3) Q.7.(4) Q.8.(1) Q.9.(3) Q.10.(2) Target batch started from 11th April @ 5.30-8.30 pm Team Sankalp Education 9762441100 / 9545622622
Posted on: Mon, 14 Apr 2014 02:42:35 +0000
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