SEIKO - THE BEST WATCHMAKING COMPANY IN THE WORLD. A rather bold claim I hear you say that Seiko are the best watch makers in the world. Surely some of the luxury Swiss brands are better? Well, firstly, Seiko are now the only watch making company that make all their own movements in -house. That is to say that they do not outsource this to other companies or buy in other movements. All their movements are made by factories designed to make Seiko watch movements and strictly controlled for that purpose. Brands such as Rolex and Omega now outsource their movements. Of course this does not necessarily mean that they are inferior by any means but it is a source of pride amongst Seiko admirers that theirs is the only brand that can lay claim to making their own movements. In terms of history Seiko is beyond compare. I wont go into a long description here as this is freely available on the web but Seiko now has a long and venerable tradition as well as an enviable reputation for innovation. Seiko brought the worlds first quartz watch to market as well as as both kinetic, kinetic quartz watches and kinetic relay watches which automatically resume the correct time upon detecting movement. They introduced superb movements such as the direct drive mechanisms which have taken watch making to an unprecedented level. But how about Seikos brand reputation. For me I have always been attracted to the unpretentiousness of Seiko. I think the fact that they are not predominantly seen as a luxury brand has actually helped their marque maintain its vitality and appeal. What I mean is that compared to say Rolex they have not suffered at the hands of counterfeiters. Wearers of Rolex watches (which are definitely beautiful) will readily attest to how infuriating it is to wear their prized piece only to be asked repeatedly if it is real! Seiko also offer a huge range from value - military watches in particular- to mid market - the Seiko divers - to luxury pieces - the Grand Seikos. For me Seiko is the best watch maker for build quality, innovation, tradition and for its branding - check out the range of watches available on our site at qualitytime.org.uk/ If there is a model that you would like a price on mail us at [email protected] ©
Posted on: Wed, 20 Aug 2014 10:05:57 +0000
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