SIMPLY BRILLIANT.. Supermodels Pose As Barbie Dolls Italian photographer Giampaolo Sgura has put together a whimsical, colorful photo shoot for the December/January 2015 issue of Vogue Paris with supermodels posing as lifelike Barbie dolls trapped in commercial packaging. He has turned the idea of Prêt-à-porter into something quite literal – into a pre-packaged sartorial commodity that you can carry away. The idea of purchasing a look or an outfit from a catalog is now conceptualized as something that it has always been – a highly stylized and idealized situation amplifying our fantasies and desires. Supermodels Magdalena Frackowiak and Elisabeth Erm take the place of childlike dolls, dressed up in highly fashionable clothes, surrounded by desirable products and placed in boxes labelled with luxury labels such as Dolce and Gabbana, Chanel, Valentino and Miu Miu. They seem to bring the concept of fashion full circle in that they are now animations of the thing they are selling. Fashion photography has always projected an idealized representation of how one could live in the clothes it markets, this time we are shown the truth of the illusion. As Alfred Stieglitz once said, In photography, there is a reality so subtle that it becomes more real than reality And that is exactly what Sgura’s photography is. It is so real it becomes surreal. It is a stark commentary of the commodification of fashion. He captures the reality of the negative representation of modern women in modern times – not just as consumers of fashion, but also as objects
Posted on: Tue, 23 Dec 2014 10:16:55 +0000
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