STORES AS COMMUNITIES Stores are also becoming communities where - TopicsExpress

STORES AS COMMUNITIES Stores are also becoming communities where people can learn and share their passions. Ideally for brands, this leads to loyalty and ultimately sales. Williams Sonoma offers cooking classes, Apple has training sessions, iTunes offers sessions featuring famous musicians, and REI has a huge rock-climbing wall. The most successful community builders are the retailers who bring some of the best practices of online content marketing in-store. MY FAVORITES in comments :-)

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