School is almost back in session and to kick off the season, Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, will host a series of “Back At It” events geared towards ‘tweens and teens’ at approximately 55 malls across the country. Simon®’s Back At It activities will be greatly enhanced this year by an exciting collaboration with Teen Vogue’s 2nd Annual ‘Back-To-School Saturday’ initiative. Coral Square Mall will hold its Back At It festivities on Friday, August 2 from 5:00 – 7:00 p.m. inviting students and their families to get back into the rhythm of another school year. Coral Square Mall’s Back At It event will also take place on Florida’s Tax-Free Weekend, allowing everyone to make the most of the cost-saving shopping opportunity. In celebration of Tax-Free Weekend, the mall will have extended hours and will be open Friday, August 2 and Saturday, August 3 from 10:00 a.m. – 10:00 p.m., and Sunday, August 4 from 11:00 a.m. – 8:00 p.m. “The beginning of a new school year is an exciting time,” said Xiomara Fraga, Director of Marketing and Business Development at Coral Square Mall, “and as always, we want Coral Square Mall to be at the center of the celebration. This year, we are especially excited to be teaming up with Teen Vogue, the authentic source for young trendsetters interested in emerging fashion, beauty, and pop culture.” Coral Square Mall’s Back At It event will include various elements to give students the social shopping experience they seek while helping families prepare to get back to class. Millennials today typically shop with friends or family and value life experiences more than only products alone.1 Featured Back At It event activities were created by keeping young shoppers’ preferences top-of-mind: a fall fashion showcase for tween/teen students, entertainment, food sampling, giveaways, and more.
Posted on: Tue, 23 Jul 2013 19:22:14 +0000
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