Screwing the fans of a product is a Winning Formula...NPR - TopicsExpress

Screwing the fans of a product is a Winning Formula...NPR interview with co owner of Russian River....(From Brewing News) Last night I heard an interesting story on NPRs Marketplace program about scarcity marketing, which featured Russian River and specifically their Pliny the Elder. They interview Natalie Cilurzo, co-owner of Russian River, about the beer. The reporter also discusses research into how scarcity and price can effect peoples perceptions of a product psychologically and physiologically. Whale hunters, listen up! You can listen to the podcast or read at the link below. I recommend listening because there are a few things that dont come out in just the transcript and its only ~4 minutes long. marketplace.org/topics/business/pliny-elder-case-study-scarcity-marketing

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