Senior Brand Manager needed at a multinational consumer goods company! M/F(1) (Local Only) ****Responsibilities**** - Responsible for driving top line growth, medium term category and brands’ share targets as well as specific marketing objectives relating to brand health and equity. - Translating knowledge and insights into strategy and ensuring strategies are aligned to category growth ambition - Leads cross-functional innovation teams to drive any agreed innovation projects and ensure aligned to Brand Vision Plan - Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential. - Identifies competitor assumptions, Customer/channel priorities, - - - Price/value guidelines, and the optimisation of shopper and consumer insight at a regional level - Work with regional Brand building to translate the Brand Vision Plan into the Brand Marketing Plan. - Manages the development of selected Integrated Brand Communication (IBC) and develops communication material for exploitation across a number of channels. - Is the expert voice of the brand from a retailer, shopper and consumer perspective ****Requirements**** - Bachelor degree in any discipline - Ideally 5 years of Marketing experience preferably for FMCG products - Experience developing concepts and brand communication - Demonstrated high performance in project management - Strategic thinking (sound attention for details without losing focus on big picture) Interested candidates please send your CV to pyaesone.cdc@jobsinmyanmar
Posted on: Wed, 03 Dec 2014 06:48:50 +0000
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