Set your DVR tonight for PBS must-watch update to The Merchants of Cool. It is an exploration into how companies are reaching — and influencing — teens/tweens online. Even if your kids are younger than the tween years they are most likely using some type of digital device and marketing to young kids is a $15 billion a year enterprise. Did you know that the word tween itself is a marketing term? It used to be that nine and ten year olds were considered children. Now they are their own demographic of mini-teens and marketed to as such. Long live childhood, right? More info here: pbs.org/wgbh/pages/frontline/media/generation-like/from-the-merchants-of-cool-to-generation-like/ (Thanks to Brandy King for the heads up!)
Posted on: Tue, 18 Feb 2014 17:25:08 +0000
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