Since the advent of Ebay and Amazon, brick-and-mortar stores have - TopicsExpress

Since the advent of Ebay and Amazon, brick-and-mortar stores have struggled with lost sales from online shoppers. In 2013, mobile and social trends have exacerbated the disruption at an even greater rate: More than 81 percent of shoppers interviewed cited the prevalence of social media activity on final purchase decisions (MarketForce). Another study found that 88 percent of consumers research online and then buy in-store (Accenture). With such a convergence of online and in-store activity, the approach to managing locations and providing immersive shopping experiences is set to change dramatically. huff.to/1hT6zg9

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