Since the launch of his party in November last year, Kejriwal, in - TopicsExpress



          

Since the launch of his party in November last year, Kejriwal, in the run up to the state assembly elections for the national capital, has been on a relentless campaign trail across the city, meeting resident welfare associations of various middle-class neighbourhoods, organising rallies in slums, and has even addressed students at the Indian Institute of Technology. The party has been able to build a massive volunteer base, reported to number over 150,000, and claims to have generated funds to the tune of Rs 16 crore. It has also adopted innovative marketing strategies, such as putting up banners on the backs of thousands of auto-rickshaws thanks to the support of the rickshaw unions. - See more at: caravanmagazine.in/editors-corner/aam-aadmi--imperial#sthash.GWo5bifo.dpuf
Posted on: Wed, 06 Nov 2013 08:48:08 +0000

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