Sitting at a panel on the future of digital media and had a sudden - TopicsExpress



          

Sitting at a panel on the future of digital media and had a sudden deja vu moment. Back in the dinosaur days (AOL circa 1993, iVillage) we invested in expensive content and editing and had our clocks cleaned by aggregators and social media. But now HuffPo and Buzzfeed (to name two from the panel), who get their content for free, are putting bajillions of dollars into strategic tools and staff. So while the content spend is $0 the overall spend is much much more. The question remains the same: how does this monetize? If everyone on earth has seen the Llama Vine (and if you havent seen it, you should -- tinyurl/nauwtlh), but it cost $5 million in salaries, office space and equipment to make that happen, how is that a viable business model?
Posted on: Fri, 25 Apr 2014 17:20:21 +0000

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