Skip to main content. Small Businessby Demand Media Advertising & Marketing >Marketing How to Leverage Relationship Selling Through Education-Based Marketingby Kristen R. Price, Demand Media Using education-based marketing tactics can help you use your relationship-based selling tactics to a greater advantage. Related Articles How to Reset a Locked iPod Without iTunesHow to View a Blocked or Deleted Profile on FacebookList of Ethical Issues in BusinessThe Importance of Marketing for the Success of a BusinessThe Advantages & Disadvantages of Advertising on the InternetThe 10 Effective Qualities of a Team Leader Largely due to the vastness of information available on the Internet today, the scope of traditional relationship-based sales and marketing has shifted dramatically. That’s because, regardless of the relationship you’ve built with your customers, consumers no longer want a sales pitch; they want information they can use to their advantage. Ads by Google CEM = Revenue Forrester Research on the business impact of customer experience responsetek Education-Based Marketing An education-based marketing approach takes the focus off of you as the seller and puts it onto your customer. A good education marketing strategy provides relevant, timely information that your customers can use to their advantage, by helping to build or develop their business or hone a new skill. Even if you have built loyalty with your customers through long-term relationships, you now have the added competition of the Internet, where consumers turn for information and education. If they find that your competitors are offering that education, your relationship may not be enough to save your ongoing sales. Leveraging Your Relationships Taking an educational approach to marketing does not mean leaving your sales relationships behind. In fact, if you’ve practiced relationship-based selling, you’re already ahead of the game, since you already have a cache of customers to whom you can offer educational materials and opportunities. Education-based marketing can actually help you build and retain those relationships, as they become less about buying and selling and more about forming mutually beneficial interactions. Use your current customer base as a way to start targeting your message, but always invite your existing customers to share your resources and opportunities with friends. If what you’re offering is interesting or valuable enough, they will. What Are Product-Based Marketing Strategies & Customer-Based Marketing Strategies? Providing Resources and Opportunities in Person Leveraging your relationships for education-based marketing requires you to develop relevant, timely and valuable information for your customers. You can do this without losing that one-on-one face time with your customers by holding educational classes and seminars. For example, if your business sells custom promotional items to other businesses, you might hold a class titled, “Five Ways to Build Your Brand Identity.” Pinpoint your business’s expertise, then find out how to make that expertise relevant to your customers with in-person education. Providing Resources and Opportunities Online To effectively leverage your relationship-based sales tactics for educational marketing purposes, you need a strong digital presence. That’s because you likely have more competitors than you think when it comes to the online market. Review your website to determine whether your copy is appropriately focused on your customers’ needs rather than your business proposition. If you’re lean on educational materials, create white papers, how-to guides and other relevant educational pieces that will create relevant lead-generation opportunities by requiring consumers to trade their information for access. Leverage your established relationships by marketing these new materials to your current customer base and requesting that they share them via email and social media. Ads by Google Training Materials Complete course materials for trainingand development workshops. corporatetrainingmaterials Marketing Automation We Help Your Organization Move TowardsMarketing Automation. automate.marketing Global Headhunters Sales or Senior Managers needed?Get the right people from us tagsearchandselect Jobs in Saudi Arabia 2014 All New Jobs in SaudiArabia. Apply Free! bayt/saudi-arabia References (3) About the Author Kristen Radford Price began writing in 2005 for her campus newspaper. She has served as a feature writer for the life-and-style section of the Daily Herald, a contributor to Utah Valley Weekly, an editor for a small publishing house and now as director of communications for an Internet company. Radford has a Bachelor of Arts in journalism from Brigham Young University. Photo CreditsMichael Blann/Digital Vision/Getty Images What kind of error? Factual or Typographical Digital Rights and Permissions Other Related SearchesEducation MarketingMarketing StrategiesMarketing PlanSales and MarketingMarketing MixMarketing Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . More Articles Advantages & Disadvantages of Customer Relationship Marketing The Selling Function of Marketing Fun Motivational Marketing Selling Tips The Commitment-Trust Theory of Relationship Marketing Also ViewedHow to Build a Relationship With My Customer Through AdvertisingRetail Customer-based Selling vs. Solution-basedStages of Marketing EvolutionThe Evolution of Marketing OrientationRole of Selling Within the Marketing ConceptUnique Selling Points for Marketing Products LocalUS & WorldSportsBusinessEntertainmentLifestyleJobsCarsReal Estate Terms of Use | Privacy Policy | Your California Privacy Rights |Ad Choices Houston Chronicle | P.O. Box 4260 Houston, Texas 77210–4260 © Copyright 2014 Hearst Newspapers, LLC The more you read the more you learn.... So read and learn more tips ;-);-)
Posted on: Sun, 23 Nov 2014 23:33:14 +0000
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