So...Im running a Facebook ads campaign and I installed the FB - TopicsExpress

So...Im running a Facebook ads campaign and I installed the FB code on my landing page to count conversions (sign ups). FB reports in the first few hours that I have 19 conversions...both of my databases disagree...they show zero conversions and I believe my databases because I can clearly see a conversion when it happens. This is the third campaign I have run and it was the same with the other two...substantially elevated conversion numbers reported by FB. Why does FB have to do this?? Why cant they just report the real numbers?

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