So, a friend suggested I pick up Lovemarks: The Future Beyond - TopicsExpress

So, a friend suggested I pick up Lovemarks: The Future Beyond Brands This may be the hardest book Ive ever tried to get thru. Not that its hard to understand, but its essentially an advertising/marketing/branding textbook explaining the new emotional manipulation tactics deployed by Madison Ave. types to stealthily bond you, psychologically, to brands. (How do YOU Tide?) It reminds of how I felt reading Mein Kampf: Its vile, disgusting... and, ultimately, incredibly insightful and useful in learning how to understand the building blocks of, and how to fight, clever propaganda & manipulation. I need to wash my mind out with Hicks... https://youtube/watch?v=gDW_Hj2K0wo

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