Social Media Marketing (SMM) Social media has exploded over the last few years. It has become the default means for distributing content and media like blog posts, articles, videos, press, and reviews. Social media is the new word of mouth. Social Media Marketing (“SMM”) can be a great way to engage your followers and their friends in ways you otherwise would never be able to. It also is a great way to be creative and drive interest to your brand in ways that your competitors aren’t. Before social media, you would have to target a large audience through a medium like television to reach your target demographic. Now, you’re able to narrow your target down to age, interests, influences, buying patterns, and much more. You can also use it engage your loyal followers to be a champion of your brand, driving their friends to your site or storefront. Unlike SEO and PPC, there is no technical guide to using SMM. Each strategy, campaign, and network is unique to each business — however, all should be done with the intent of driving your customers or followers to perform a specific action that will be beneficial to your business.
Posted on: Sun, 21 Dec 2014 11:05:11 +0000
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